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“DriveThru Branding truly encapsulated the power and impact of WeFestival. They crystalized everything I always wanted to share with the world about this organization.”
“We loved working with DriveThru Branding. They delivered exactly what we wanted. We were very impressed with the process and would definitely recommend them to others!”
“DriveThru Branding gives you exactly what you need to move forward. They’ve figured out how to cut out all of the unnecessary brand deliverables, at a price that is perfect for small and medium sized businesses.”
DriveThru’s Brand Guide is the ultimate playbook for anyone about to launch a business. It’s the first step to moving your company in the right direction.
This process and the result as it emerges is amazingly helpful.
Using our DriveThru Brand Guide, we re-launched our site to rave views; it now truly reflects our brand. DriveThru Branding has been invaluable to moving our business forward.
DriveThru Branding products put brand first — so marketing stays consistent and tells a unified story.
We use your words to craft a singular brand story that is uniquely you — delivered in a form you can use.
With brand clarity, translate your story across all content on every platform, to any audience.
In 2 weeks, get exactly what you need to create great content — at a fraction of the cost of traditional agencies.
After many years of working in traditional brand agencies, we know that branding services aren’t designed for small and mid-sized companies in today’s fast paced world.
We have developed a process and product for today’s new normal – to get teams and content consistently aligned behind one brand – at a fraction of the cost and time of traditional agencies.
With an undying love for all things media, Susan has worked in music, film production, television and digital media, at agencies and on the client side. Her passion for branding, marketing and content creation — along with her drive to build cool things and help others do the same, led her to launch DriveThru Branding. Susan’s goal is to challenge the traditional agency status quo and democratize branding for all entrepreneurs.
DriveThru Branding works with a team of Fortune 500 Brand Strategists. Our expertise covers a wide range of industries and experience. We match our strategists with your needs to ensure the highest level of consultation and deliverables.
Brand is the mothership, unifying how you look, sound, feel and act. Brand is NOT your logo or colors or company name. These are only articulations of your brand.
Brand clarifies and defines who you are. Marketing is the various ways you share and interact with the world.
A crystalized, transformed version of your company story. More than a mission statement, it is your reason for being — what you do, how you do it and why it matters.
If you want your company to stick in your consumer’s head, you need to constantly sing the same tune over and over and over….
No. The first elevator pitch, the first tweet, the first email you send, is marketing. Don’t spend good money on bad marketing. Start with brand... We guarantee your road will be far smoother.
Ideally, at the very beginning. By starting with even a simple brand foundation, you’ll have the right tools to get your team aligned behind a clear brand strategy. They’ll all be able to represent your company — through words, content and actions — clearly and consistently.
No. Designers should be using your Brand Guide (and a solid Creative Brief from you), to inform their design choices. A guide provides the WHY. Your logo, colors, design of your website should ALL be based on your brand, not chosen because you and your designer like the color blue. If all your creative resources are starting from the same point, you’ll ensure clarity across the board.
Yes and no. Your product is one articulation of your brand. Just like your logo, your name, your website and anything else you create that your audience experiences.
Write a Creative Brief for EVERYTHING you create. Your brief + Brand Guide acts as a job description for content.
Yes and no. To save money, you might be tempted to build your own brand. And there are plenty of step-by-step guides available to help you do this. However, when you are deep in, with so many ideas you’d like to communicate, it is a challenge to see the brand through the trees. Brand Strategists have a thorough understanding of consumers, culture, marketing and design—as well as years of brand building experience. In a quick amount of time, they are able to distill lots of information into simple and clear ideas, and express those ideas with compelling language and design direction. It’s not as easy as it looks…
Hiring a brand consultant is like hiring a plumber who clears the clog by banging the pipe once. She charges $1 for the bang, and $99 for the years of training it took to know exactly where to bang.