Give Lively

About This Project

DriveThru's understanding of our company, our mission and their desire to see us succeed came through loud and clear. They were quick, efficient and were super helpful in clarifying who we are and how we look and sound. Our work session was incredibly helpful -- leaving our team feeling energized and inspired. Overall, superb.

– Brooke Currence,
Strategic Marketing Director, Give Lively




Give Lively is a non-profit tech company devoted to creating smart digital products for social good. Small Token was a new product from Give Lively that was on a fast and furious launch path. Marketing the Small Token gift registry became a top priority, but they needed a singular brand to help guide product messaging so as to stand out in a saturated giving market.



DriveThru’s first task was to help organize the portfolio and establish a story for the Give Lively master brand that could extend to Small Token. We established a master brand purpose with personality traits and behaviors to activate Give Lively’s modern approach revolutionizing the category. We created a youthful look tone and feel for the brand and provided messaging strategies to direct the creative development of Small Token’s website and subway ads.