About This Project

We loved working with DriveThru Branding. They delivered exactly what we wanted. We were very impressed with the process and will be sure to recommend them to others!

– Deborah Block,
Senior Marketing Manager, PhotoShelter



PhotoShelter offers an asset management platform for professional photographers and enterprises who create, store and sell visual imagery. As the business considered developing new product lines for new audiences, questions arose about how promote each product and tell unique stories, without creating confusion in the marketplace — a challenge for many growing businesses.



DriveThru’s solution was to solidify their master brand. We found the diamond inside PhotoShelter—helping their customers move their business forward. We built a brand story around “support,” with personality traits like reliability and open hearts. Our DTB Brand Guide provided just the right direction for look, tone and feel so designers and writers can consistently execute content that’s on-brand.