The High Line

About This Project

DriveThru Branding gives you exactly what you need to move forward. They've figured out a way to cut out all of the unnecessary brand deliverables, at a price that's perfect for small and medium sized businesses.

– Kirk Love,
Chief of Branding and Digital, The High Line

 

 

CHALLENGE:

The High Line is an urban space nestled deep in New York’s west side community. A well established, iconic, global landmark, it leverages the world’s best design talent to create one of-a-kind experiences. As the High Line expanded its business, The High Line content felt fragmented. The brand’s true personality wasn’t coming through,and the brand voice felt lost.

 

INSIGHT:

Through DriveThru’s proprietary exercises, The High Line’s transformative personality was brought to the surface. The Brand Guide provided the inspirational guidance necessary to translate that personality into a consistent look and feel. And by providing writing tactics, The High Line was able to translate their personality—-magic, optimism and innovation—into all their marketing communications.

 

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